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FREE TOOL · FACEBOOK & INSTAGRAM ADS

Meta Ad Library research, right in Chrome

Browse a competitor’s active Facebook and Instagram ads — images, videos and copy — from the Meta Ad Library without leaving their site.

Meta Ad Library
example.com
18 ACTIVE
Video · ReelsActive 30+ days
Image · FeedActive 30+ days
Carousel · FeedActive 30+ days
Video · StoriesActive 30+ days
PRIMARY TEXTBack up every file automatically. Try it free for 14 days — no card needed.
Open in Ad Library
WHAT YOU GET

Every creative a competitor runs on Facebook & Instagram

Active ads

All ads currently live for the brand you're researching.

Video & image creatives

See formats side by side: video, image and carousel.

Primary text & headlines

Read the hooks and offers competitors lead with.

Placements

Know whether an ad runs in Feed, Reels or Stories.

Start dates

Long-running ads are usually the ones that convert.

Meta Pixel detection

See whether the site tracks visitors with the Meta Pixel.

How to research Meta ads in 3 steps

01

Visit the brand's site

Or any landing page their ads send traffic to.

02

Open Meta Ad Library

Ads Sniper shows their active ads in the side panel.

03

Save the best angles

Note the hooks and formats worth testing yourself.

Meta ads research FAQ

Meta’s public database of ads running across Facebook, Instagram, Messenger and Audience Network.

No. The Meta Ad Library is public, so you can research ads without running any yourself.

Yes, it’s part of the free Ads Sniper extension.

ABOUT META AD RESEARCH

How to use the Meta Ad Library for Facebook and Instagram ad research

The Meta Ad Library is a public database of ads running across Facebook, Instagram, Messenger and Audience Network. It shows what brands are running right now, which makes it one of the most useful free tools for creative research.

See every active creative

Browse a brand’s live image, video and carousel ads side by side, with their primary text and headlines, to understand how they sell.

Spot long-running winners

Ads that stay active for weeks are usually the ones that convert. Start dates help you separate tests from proven creatives worth learning from.

Understand placements

Knowing whether an ad runs in Feed, Reels or Stories tells you how a competitor adapts its message and format to each placement.

Check tracking on the site

Ads Sniper also detects the Meta Pixel on the website you are viewing, a quick signal of how seriously a brand invests in paid social.

Find the ad angles your competitors bet on.

Free SEO, link, ad and SERP research in one Chrome extension.