Google Ads Transparency Center - Chrome Web Store

Pull an advertiser’s live search, display and video ads from Google’s Ads Transparency Center — right next to their website.

Ads Transparency

example.com

42 ADS

SearchDisplayVideoRegion: India

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Export Ads

WHAT YOU GET

Know exactly how competitors advertise on Google

Search text ads

Headlines and descriptions competitors run on Google Search.

Display ads

Banner creatives running across the Google Display Network.

YouTube video ads

Video creatives and the messages they lead with.

Region filter

See which ads run in the country you're targeting.

Ad copy extraction

Copy or export ad text to build swipe files and briefs.

Ad pixel detection

Spot Google Ads conversion tags installed on the site.

How to see competitor Google Ads in 3 steps

Visit the competitor

Open the website of the advertiser you want to research.

Open Ads Transparency

Ads Sniper loads their ads from the Transparency Center.

Filter and export

Narrow by format and region, then copy the winners.

Google Ads research FAQ

Where does the ad data come from?

From Google’s public Ads Transparency Center, which lists ads from verified advertisers.

Do I need a Google Ads account?

No. Anyone can view the ads — Ads Sniper just brings them to you faster.

Can I see a competitor's ad budget?

No. The Transparency Center shows ad creatives and dates, not spend for standard ads.

ABOUT GOOGLE ADS RESEARCH

How to research competitor Google Ads with the Ads Transparency Center

Google’s Ads Transparency Center lists ads from verified advertisers across Search, Display and YouTube. It is one of the best free sources of competitive ad intelligence, and Ads Sniper brings it into the side panel next to the competitor’s own website.

Read the ad copy competitors test

Search ads show the headlines, offers and calls to action a competitor uses for their keywords. Patterns across several ads tell you which messages they keep investing in.

Compare display and video creatives

Display banners and YouTube video ads reveal how a brand presents itself visually, which products it pushes and how it speaks to cold audiences.

Filter by region

Ads differ by country. Use the region filter to see the ads running in the market you are targeting, rather than a global mix.

Turn research into better campaigns

Copy ad text into a swipe file, compare it with your own ads and use the gaps to write stronger headlines and landing pages. You do not need a Google Ads account to research competitors.

See what your competitors are running today.

Free SEO, link, ad and SERP research in one Chrome extension.